by Vikas Harikumar
The Basics of Distribution course helps you understand the core principles of distribution and gives you a clear, step-by-step process to build your own distribution network. Drawing on decades of hands-on industry experience, the course walks you through channel design, partner selection, territory planning, incentive structures, and route-to-market execution. Ideal for founders, sales leaders, and professionals stepping into distribution roles.
3 modules taking you from fundamentals to a working distribution network.
Understand what distribution really is, how goods and value move from producer to end customer, and the vocabulary every channel professional uses.
A step-by-step process to select partners, plan territories, set margins and incentives, and put a working network on the ground.
Run the network you built: measure performance, fix under-performing partners, control costs and expand into new territories without breaking service levels.
Real feedback from Distribuddy members.
