Expecting the Unexpected?

Consumer behaviour in the black, white, and grey paths and the new paradigm.

Remembering childhood and going down the memory lane of the ways as a consumer of the 

not-so-affluent base in tier two and three cities of India is interesting.

Recollect the voice. “Run and get some bananas” – “here is the money”. We all remember as a buyer who crossed the road and reached out to the Kirana store or the small roadside vendor. The Shopkeeper would wrap the contents in a piece of newspaper and neatly tie it with a jute string and would give it with a smile. The quick addition of the amount on a piece of paper, which also acted as a bill is something that brings in nostalgia.

Things are so different today from those black, white, and grey paths to come about a brilliant way of making someone else run for you and bring everything you want right at your doorstep.

The individual signatures that once used to be so important on a cheque leaf for payment of a purchase, swiftly moved digital. How a fruit seller today has accepted technology quickly and does business in digital payments and its fascinating to see how the humble “Mom and pop Stores“ in India continues to evolve and continues to give a stiff resistance to the onslaught by big multinationals. 

Here we narrate the way consumers and the trade have evolved and how society changed the way they live; all because the changes were easy to adapt and apply in their lives.

Vikas Harikumar has been on the inner lanes of villages trying and analysing the way consumers bought over a period of 25 years. Marketing and Product distribution were his forte in many companies where he observed the behaviour of consumers, the dealer, and the suppliers.

Amarnath Pallath has walked on the corridors of corporate as well into the mushy project sites understanding the way a consumer thinks and buys and also has a deep understanding of the challenges faced by manufacturers.

With combined experience with 5 MNCs for Mr Amarnath and 3 MNC companies of Vikas over a total of 65 plus years, together they bring you stories of many such warriors and of the battles they fought, their triumphs, and their learnings. The future of retail lies in expecting the unexpected.

The entire transformation of the very thought provoked by a need can be met instantly when the entire experience of enterprises of a multi-product distribution system is capable. Logistics and Distribution techniques underwent a way beyond expectations. 

The choices made are two-linked – one logic and the other feelings. Emotions are true feelings and the buying node has influences from both these aspects. Reflecting this need is a study by Aberdeen Group that found that up to 92% of companies are actively looking for more collaborative optimization solutions!

“Distribuddy” is your buddy to improve your processes into advanced Supply Chain Execution (SCE) and play a vital role in this transformation.

“Distribuddy” understands and can help influence channels that are cost effective, time bound; and connects the product to the consumer with an enhanced value chain. 

Watch this space for more. If you want to share your thoughts, please contact us at vikas.harikumar@distribuddy.co.in